UAE - The Middle East is now one of the world's most active markets in the development of technology in the installation and integration sector - a market hungry for the very latest, state-of-the-art products and services, developers, architects and specifiers are constantly searching for more sophisticated, advanced systems. Clearly, the business potential for both regional and international companies operating in the installation and integration sector is substantial, as the Middle East's real estate sector expands at a pace that far outstrips the rest of the world.

Dubai's residential and commercial property boom continues unabated - the total UAE real estate sector alone is set to grow to $50 billion by 2010. Timeshare property is the latest area to be announced, with ambitious plans ready to be implemented. Other Emirates, including Abu Dhabi, Ras Al Khaimah and Umm Al Quwain, have also announced significant projects that will further stimulate the sector and associated industries. Outside the UAE, Bahrain and Qatar (which recently announced a $20 billion tourism project) are just two of the other Middle East countries that are in the process of developing major tourism, residential and commercial projects.

Against this backdrop, Install, the Middle East's unique showcase of cutting-edge installation and integration technologies for residential and commercial projects is already, after its launch at PALME 2005, recognized as a vital showcase for the industry, according to organizers, IIR. Key industry decision makers involved in the design and build of the region's major projects and initiatives visit Install to meet major international manufacturers, regional suppliers, installers and integrators from the professional audio-visual project installation industry.

Following the outstanding success of the inaugural Install, which featured 179 exhibitors from 23 countries, the 2006 event has been further expanded with the support of many of the leading regional and international industry players, who were delighted with their experience at Install 2005. "Install was a fantastic combination of design and technology - all the special tools were there that allow a designer to create wonderful interiors and to accent and highlight architecture. It will be a great show for those people designing retail and speciality architectural spaces," said Paul Gregory of Focus Lighting from the USA.

The overall quality of the event was highlighted by Rob Robinson of UK-based Stardraw.com; "We exhibit at many trade shows around the world every year, and while Install may not be the biggest in terms of the number of attendees, we found the focus and quality of both to be excellent. In fact, thanks to the amount of orders written on the booth, Install gave us the best percentage return on investment of any trade show we have ever done in 12 years of exhibiting."

One of the leading players in the Middle East market, UAE based Creston, also found Install of real strategic value. "Install is a great event for us - it completely met our expectations as a professional venue to meet AV installation companies, consultants, architects and other decision makers from all over the Middle East. We are already looking forward to next year's exhibition to show our control and automation solutions for residential and commercial applications," said Vincent Philippo.

Install 2006 will highlight a comprehensive range of cutting-edge trends and developments for residential and commercial property. Home automation systems, including web-enabled, touchpanel, lighting, HVAC, blind and curtain controls, security, remote monitoring, integrated AV distribution and control, structured wiring and cabling, multi-room audio and home theatre will all be on display.

Another new innovation to be featured at Install 2006 is the Architectural Lighting & Interior Illumination zone, which will provide an exclusive environment for suppliers and m


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