UK - PEL Music & Media has installed a comprehensive professional sound system into the new Playboy London Flagship Store on Oxford Street.

Opened in September 2007, the 4,000sq.ft Playboy Store is Playboy Enterprises Inc's first freestanding retail location in Europe. From the moment that visitors walk through the sliding glass-façade doors etched with the iconic Rabbit Head logo, the Playboy London Flagship Store offers a unique shopping experience. Part of that experience is the powerful sound system, designed and installed by PEL Music & Media.

As a leading Bose Pro-Partner, PEL based the design of the sound system around a Bose Professional System, featuring latest Bose ceiling speakers. The result is a sensitively installed, comprehensive and flexible sound system. Each of the three floors can have their own music playing to reflect the ambience of the floor and the products on sale. DJ positions with microphone facilities have been included in the system design for guest DJs to make their mark!

"We chose PEL Music and Media for this project because they fully understood the brief from the word go," said Christopher Chronis, CEO Global Designer Brands.

"Their advice and product knowledge was second to none, and they provided a level of service to match. We will be sure to use PEL for all our future UK retail projects."

(Lee Baldock)


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