UK - Darren Beckley, business development manager for Stage Electrics London was impressed with the Selecon Arena PC when he saw one for the first time at a Selecon Workshop in Crawley recently. The even beam spread and quality of light was enough to convince Beckley to recommend the Arena PC to the technical manager of the Roundhouse project a few weeks later.

The Roundhouse, Chalk Farm in London is a historic steam engine repair building which was closed in 1983 and remained in a state of disrepair until 1998 when the Roundhouse Trust was set up to lead its redevelopment and restore this legendary venue, whose walls rocked to the sound of The Doors, Jimi Hendrix, The Rolling Stones and Pink Floyd in the '60s and '70s, back into the arms of London's cultural scene.

David Wilkins, UK market manager for Selecon says he is "delighted" to have been able to supply 20 Arena PCs and 24 Rama lens luminaires to the building which, once complete, will provide a highly flexible and adaptable performance space for music, theatre, dance, circus and digital media.

"PCs aren't commonly used in UK theatres but they're definitely worth a look. They possess a 'crisper' beam than that of a Fresnel with less spill outside the useful beam and are suitable for many applications," said Wilkins. "The team at the Roundhouse also selected our new Rama luminaires which I see as a step in the right direction for establishing this exciting new product as the industry standard for 1200W Fresnels and PCs here in the UK."

The luminaires were supplied from the newly opened Selecon European Service and Distribution Centre in Enschede, Holland. The move to open this facility was a significant commitment on the part of Selecon to increase stock levels and support for UK and European customers and an investment which, the company says, is already paying off.

"I was extremely confident to suggest the Arena PC and Selecon's ability to supply 20 Arena PCs within a week of order from their new European Warehouse made the customers mind up," said Beckley.

Adam Blaxill, Head of Supply Operations at Stage Electrics comments: "We have significant stock of Selecon in our own Central Warehouse, particularly the Rama and Acclaim products but Selecon's European Warehouse has increased our ability to respond to orders at short notice."

(Lee Baldock)


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