There was a festival feel across Madrid, with MTV hosting a number of events during the week. This culminated in the Outdoor Broadcast Show at the Puerto de Alcala, where a mammoth stage was built in front of the landmark, in the middle of a roundabout. A complex security plan was agreed with the National and Municipal police, whereby a series of road closures and pedestrian control points created an audience area of up to 50,000 people. Saturday 6 November was MTV Spain day with a line-up of top Spanish pop acts, whilst the Sunday delivered a visually spectacular event featuring Katy Perry, 30 Seconds to Mars and Linkin Park.
Showsec used a team of 11 managers from the UK, who were each responsible for different areas of the EMA activities, liaising with MTV department heads and overseeing the local security.
Simon Battersby, Showsec operations director, commented "The EMAs grow larger by the year and are a fantastic opportunity for us to showcase our expertise and contribute to the success of this global TV event."
(Jim Evans)
