"China is a very important market for our strategic growth goals," said Sandy LaMantia, President and CEO of Shure. "This expansion will strengthen our company's position by allowing us to respond to the growing global demand for our products. The transition of these product lines to our China facility will be transparent to our global distribution partners," he added.The Suzhou facility, a wholly-owned enterprise, has been equipped with the same calibre of testing equipment as in other Shure plants, including a brand new anechoic chamber. The Shanghai sales and marketing office has been established to provide support and service to the increasing Shure's customers in China.(Mike Lethby)
Shure expands global reach into China
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