Sony supports entertainment industry at NAB
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USA - From April 6-9, Sony’s NAB Show 2025 exhibit in Las Vegas (N439) immersed attendees in leading innovations, insights, workflows, and expertise supporting four key areas: live production solutions, news and production workflows, imaging solutions, and virtual production.
New highlights include a Super35mm camera system with Variable Neutral Density (VND), an ultra-compact full-frame camera extension system, and a camera tracking solution for enriching content creation.
Sony’s enhancements and technologies support the latest industry needs and capabilities by enabling new forms of expression and productivity through cloud and IP protocols, cinematic capture, and Spatial Content creation, as well as augmented extended reality (XR) and virtual effects (VFX) workflows. The company is empowering broadcasters, cinematographers, production teams an