Philips & Estée Lauder in BCA landmark campaign
- Details
Prominent landmarks will be illuminated using Philips' innovative and environmentally-friendly LED technology to raise awareness about the importance of breast health and early detection to millions worldwide. These landmarks, along with numerous others that will be lit pink worldwide, join together as part of The Breast Cancer Awareness Campaign's Global Landmark Illuminations Initiative and stand as symbols of hope and empowerment, encouraging all to "Connect. Communicate. Conquer. For a Future Free of Breast Cancer".
The 2011 BCA Campaign's Global Landmark Illuminations Initiative marks a dozen years of casting a bright light on a disease that, if localised and detected early, is 90% curable.