Clay Paky Sharpys for U2 Superbowl shoot
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Previous to that a 60" cut down version was aired during the Superbowl, on 2 February 2014. This cut down video formed the basis of a commercial for the Bank Of America and supports Bono's charity, RED, an initiative launched to encourage business and consumer power to work together to eliminate AIDS in Africa.
MLF, with Juliette Larthe and Mark Logue of PRETTYBIRD, collaborated to create a stunning, cathedral-like, interactive 3D lighting and video architecture that directly translated the band and audience's movement into a striking video and light show.
Grammy Award winning f