Elation Lighting joins party at H&M flagship store
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"I decided wherever possible in retail to stay away from discharge lamps. For the H&M store, I needed an LED-based spot fixture and chose to use the Platinum Spot LED II," Levy says of the efficient LED-based colour and effect spot moving head.
Levy created an all-white moving light grid with custom-painted white Platinum Spot LED II units. "They are sending moving beams around the store all day long, creating energy and excitement for shoppers as they enter," he explains. "The idea is that the store