Jaguar Land Rover launches The Residence with Imagination
- Details
Imagination worked closely with the company over the last eight months in the development of the new high tech digital stand ensuring it reflects the core values of the iconic British brands.
The new stand name - 'The Residence' - was chosen because Jaguar Land Rover are welcoming customers to their autoshow home and would like them to experience first-hand the two great British brands.
The lighting of The Residence was crucial to set the right tone and feel. It also had a direct relationship with the way in which the stand would be operated and toured. Imagination's approach was to deliver a soft and warm multi-layered light throughout. This was punctuated by highlighte